Research and Analysis


Market research is the most important, valuable, and high return activities in our process. Targeting for the right markets and services can make or break your business. By researching your market’s keyword demand and competition, we not only learn which terms and phrases to target but also discover more about your customers and competition as a whole.

01. Keyword Research

We use a combination of more than a dozen keyword discovery tools to learn how your potential customers are searching for your products and services.

Inbound Leads Keyword Research
Inbound Leads Competition Research
02. Competitor Keyword Research

It is important to know how your competitors rank for the keywords you are targeting! We monitor up to five of your competitors for keyword rankings.

03. Competitor Backlink Research

We crawl your competitor's sites to see who has linked to them. We can use this information to build links from these websites to your content.

Inbound Leads Competitor Backlinking Research
What are backlinks?

Backlinks are links from one site to another. Search engines look at backlinks as a vote of confidence in a site. The more high-quality backlinks you have, the more likely you are to rank well in search results.

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Research and Analysis

Market research is the most important, valuable, and high return activities in our process. Targeting for the right markets and services can make or break your business. By researching your market’s keyword demand and competition, we not only learn which terms and phrases to target but also discover more about your customers and competition as a whole.

01. Keyword Research

We use a combination of more than a dozen keyword discovery tools to learn how your potential customers are searching for your products and services.

Inbound Leads Keyword Research
02. Competitor Keyword Research

It is important to know how your competitors rank for the keywords you are targeting. We monitor up to five of your competitors for keyword rankings.

Inbound Leads Competition Research
03. Competitor Backlink Research

We crawl your competitor's sites to see who has linked to them. We can use this information to build links from these websites to your content.

Inbound Leads Competitor Backlinking Research
What are backlinks?

Backlinks are links from one site to another. Search engines look at backlinks as a vote of confidence in a site. The more high-quality backlinks you have, the more likely you are to rank well in search results.