Market Research
Market research is the most important, valuable, and high return activities in our process. Targeting for the right markets and services can make or break your business. By researching your market’s keyword demand and competition, we not only learn which terms and phrases to target but also discover more about your customers and competition as a whole.
01. Keyword Research
We use a combination of more than a dozen keyword discovery tools to learn how your potential customers are searching for your products and services.
02. Competitor Keyword Research
It is important to know how your competitors rank for the keywords you are targeting! We monitor up to five of your competitors for keyword rankings.
03. Competitor Backlink Research
We crawl your competitor's sites to see who has linked to them. We can use this information to build links from these websites to your content.
What are backlinks?
Backlinks are links from one site to another. Search engines look at backlinks as a vote of confidence in a site. The more high-quality backlinks you have, the more likely you are to rank well in search results.
Organic Search
Search Engine Optimization (SEO) is all about ranking above your competition in search results. When a potential customer searches for your services, the search engine looks for two things: relevant content, served from popular websites. Our SEO experts produce and distribute highly relevant content across multiple high ranking sites.
High Ranking Content
Properly developed content can bring you to the top of search engine results and push your competition down the page.
Sample Content
Pay Per Click
Pay Per Click (PPC) advertising represents a tremendous opportunity for you to acquire new customers quickly. We use PPC advertising to maximize your coverage on search engine results, bring you to the top of search results quickly, and push your competition down the page.
Multiple Domains
We manage PPC campaigns across multiple domains. Multiple domains increase your opportunities and make it difficult for others to compete.
PPC Optimization
Continuous PPC optimization is critical to your success! Our optimization audit is an ongoing process of monitoring and adjusting campaigns to improve their overall performance.
Local Optimization
Brainstorm Web Group creates and maintains business listings on the sites, apps, and directories that factor most into local search engine results. Once we build your location data, we’ll push your business to the major data aggregators. We update your listings, manage location information, and find and resolve duplicate listings.
Location Data
There are eight primary aggregators of location data that send information to local search engines: Infogroup, Neustar Localeze, Acxiom, Factual, Central Index, ThompsonLocal, and Foursquare*.
Brainstorm Web Group establishes a consistent business listing in all eight of these databases—plus other directories and popular websites.
*While not a traditional aggregator, Foursquare sends location data to Pinterest and many other local search apps.
Accuracy Matters
When potential customers search for your product or service, search engines and mobile apps rely on location data from the data aggregators to provide search results.
If listing data is incorrect or inconsistent between all these data sources, your listing might not show up in the search results.
We Do All The Work
To manage your listings on all of these websites, directories, and data aggregators takes hours of work and can cost hundreds of dollars a year per location.
Brainstorm Web Group pushes the correct, consistent location information for your business listings to all of these data sources—we do the work, so you do not have to.
01. Business Scan
Local optimization starts with a business scan. The scan searches for missing, inaccurate and duplicate information.
02. Data Review
We review your business' data to ensure you are found everywhere your potential customers are searching.
03. Update and Publish
We build a complete, accurate business profile and post it to all the major data aggregators.
04. Monitor Listings
Once we publish your listings, we will continue to monitor the search engines for complete and accurate information.
Market Research
Market research is the most important, valuable, and high return activities in our process. Targeting for the right markets and services can make or break your business. By researching your market’s keyword demand and competition, we not only learn which terms and phrases to target but also discover more about your customers and competition as a whole.
01. Keyword Research
We use a combination of more than a dozen keyword discovery tools to learn how your potential customers are searching for your products and services.
02. Competitor Keyword Research
It is important to know how your competitors rank for the keywords you are targeting. We monitor up to five of your competitors for keyword rankings.
03. Competitor Backlink Research
We crawl your competitor's sites to see who has linked to them. We can use this information to build links from these websites to your content.
What are backlinks?
Backlinks are links from one site to another. Search engines look at backlinks as a vote of confidence in a site. The more high-quality backlinks you have, the more likely you are to rank well in search results.
Organic Search
Search Engine Optimization (SEO) is all about ranking above your competition in search results. When a potential customer searches for your services, the search engine looks for two things: relevant content, served from popular websites. Our SEO experts produce and distribute highly relevant content across multiple high ranking sites.
High Ranking Content
Properly developed content can bring you to the top of search engine results and push your competition down the page.
Sample Content
Our professionally designed content converts site visitors into new customers.
Pay Per Click
Pay Per Click (PPC) advertising represents a tremendous opportunity for you to acquire new customers quickly. We use PPC advertising to maximize your coverage on search engine results, bring you to the top of search results quickly, and push your competition down the page.
Multiple Domains
We manage PPC campaigns across multiple domains. Multiple domains increase your opportunities and make it difficult for others to compete.
PPC Optimization
Continuous PPC optimization is critical to your success! Our optimization audit is an ongoing process of monitoring and adjusting campaigns to improve their overall performance.
Local Optimization
Brainstorm Web Group creates and maintains business listings on the sites, apps, and directories that factor most into local search engine results. Once we build your location data, we’ll push your business to the major data aggregators. We update your listings, manage location information, and find and resolve duplicate listings.
Location Data
There are eight primary aggregators of location data that send information to local search engines: Infogroup, Neustar Localeze, Acxiom, Factual, Central Index, ThompsonLocal, and Foursquare*.
Brainstorm Web Group establishes a consistent business listing in all eight of these databases—plus other directories and popular websites.
*While not a traditional aggregator, Foursquare sends location data to Pinterest and many other local search apps.
Accuracy Matters
When potential customers search for your product or service, search engines and mobile apps rely on location data from the data aggregators to provide search results.
If listing data is incorrect or inconsistent between all these data sources, your listing might not show up in the search results.
We Do All The Work
To manage your listings on all of these websites, directories, and data aggregators takes hours of work and can cost hundreds of dollars a year per location.
Brainstorm Web Group pushes the correct, consistent location information for your business listings to all of these data sources—we do the work, so you do not have to.
01. Business Scan
Local optimization starts with a business scan. The scan searches for missing, inaccurate and duplicate information.
02. Data Review
We review your business' data to ensure you are found everywhere your potential customers are searching.
03. Update and Publish
We build a complete, accurate business profile and post it to all the major data aggregators.
04. Monitor Listings
Once we publish your listings, we will continue to monitor the search engines for complete and accurate information.
